First Bank & Trust Receives Naming Rights to First Bank & Trust SportsPlex

FOR RELEASE September 1, 2023: CONTACT: First Bank & Trust ¬ Mike Kane Community Bank President, Madison

MADISON, SD, Sept. 1, 2023 – First Bank & Trust (FBT) and FirstLine Funding Group (FFG) in Madison is pleased to announce their partnership with the Lake Area Improvement Corporation for a sponsorship and exclusive naming rights for the First Bank & Trust SportsPlex.

First Bank & Trust and FirstLine Funding Group’s sponsorship investment will be used for several upgrades, repairs, and additions to the existing site with a goal to open in January of 2024. Some of those improvements will include a complete remodel of the existing structure, which contains just over 13,400 of square feet. The SportsPlex, located at 535 N.E. 3rd Street, will house new batting cages, an archery range, a golf hitting bay, and a designated agility practice space.

“The SportsPlex will be an important activity hub for Madison, the surrounding communities, and their families,” said Mike Kane, Community Bank President of First Bank & Trust, Madison. “When we first learned of the need for a facility like this in our community, and the possibility of offering additional support through the naming rights, we were immediately drawn to the idea.”

Lori Gustaf, President of FirstLine Funding Group, echoes that same vision of their First Bank & Trust partners. “Being able to support projects like the SportsPlex is not just an investment in individuals, but a testament to the power and potential of Madison and the surrounding communities.”

“The community of Madison has long recognized the need for a public, indoor recreational space and First Bank & Trust is pleased to partner with community leaders to provide support for the First Bank & Trust SportsPlex,” said Kane. “Our organization understands the many benefits this type of facility has to offer and we are excited to play a part in helping it come to fruition.”

“One area of focus for the LAIC is adding opportunity for our community,” said Brooke Rollag, Executive Director of the Lake Area Improvement Corporation in Madison. “We are incredibly thankful that First Bank & Trust & FirstLine Funding Group share that vision.” Rollag continued by noting that developing strong community support is of upmost importance to all involved parties involved.

First Bank & Trust is one of South Dakota’s largest privately held bank holding companies with assets exceeding $4.4 billion. A family- and employee-owned bank, First Bank & Trust has 22 locations in 17 communities in South Dakota and Minnesota.

FirstLine Funding Group, A division of First Bank & Trust was founded in Madison in 2009, provides accounts receivable financing solutions for small to medium sized businesses and specializes in invoice factoring for the transportation industry across the US. They employ over 75 staff in Madison and another 20 located between the Sioux Falls and Ankeny, Iowa locations.

Together, these entities enthusiastically give back to Madison and the surrounding communities. Learn more at

Lake Area Improvement Corporation © 2023. Developed by Intuvio Solutions.

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